All the prices do seem to move in lock step. There has been talk of raising prices for several months. I'm surprised (music companies) raised the issue. It's clear the industry convention is 99 cents.

The initial usage rules are pretty restrictive. A good reason for downloading a movie is to take it on a business trip. The 24-hour limitation makes that a problem.

I guess they feel they don't want to be a leader. They want to be a follower. Eventually, it could hurt Fox if they don't make moves soon to join the bandwagon.

Their world is an analog world; it isn't digital. Electronic media of the future is clearly going to be digital. So you need to have digital in your DNA.

The labels are pushing the subscription services approach.

The labels going straight to the consumer has retailers more nervous than a cat with deaf kittens.

The labels have complained basically that they're not making enough money on downloads, that they prefer subscription services,

The labels want to feel like they have some power and influence. They're losing the control they once had.

It's certainly smart for the publishers to do this.

It's getting more competitive. They've entered the stage where incremental market share is going to be harder to get and they're going to just have to focus on running the best business they can.